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The Atenta

We help important brands do amazing things

Who We Are

We are a market research firm relying on online big data as its source.

We rely on online big data

Atenta is positioned as a Market research firm relying on online big data as its source. We specialize in providing customized, high quality reporting by utilizing a strong combination of technology tools and human curation. We constantly seek to provide valuable period reports to keep companies in tune with the pulse of the day.

Whilst there are many social listening tools out there there consumers can directly subscribe to, the information is rarely useful for decision making as consumers don’t have the expertise in refining the searches and the bandwidth to analyze this information in a useful manner. Furthermore just relying on the data gathered without cleaning up often leads to unreliable insights and inaccurate data.

Bridging the gap between data gathering and data consumption

By bridging the gap between data gathering and data consumption, Atenta is able to help its customers cover more data sources at a more affordable price. This includes monitoring of discussions in multiple local languages as well as processing the information through the use of analysts that are native in those areas.

Atenta utilizes a mix of subscription services to this data as well as proprietary crawling methods to further supplement the information. By focusing less time on the information gathering portion, Atenta’s aim is to turn this big data into useful information and reports for our customers.

We provide local social insights on a global scale through our team of analysts located in country across the world. These experts in the art of social listening and social data analytics, are therefore able to produce highly accurate and quality reports that are tailored to our customers specific needs.

In a fast moving business environment, Atenta also helps customers identify trending topics based on conversations in social media. Furthermore, Atenta can isolate the online voices that are speaking the most about the customer’s organization.

By being able to identify and analyse channels where discussions are taking place, and sources where certain topics are being mentioned, Atenta can help customers contextualize and prioritise crisis situations and design appropriate responses.

Atenta has the ability to track and aggregate social conversations across thousands of platforms and social networking sites. With access to industry-leading data coverage and comprehensive range of analytics, Atenta seeks to help users measure and analyse their social impact and ROI. This is done by plotting the movement and quality of social media buzz and understanding the significance of pre-defined issues.

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